Okay okay guys I realise no one is going to be heading to the beach anytime soon. But we can dream ? There is nothing stopping you getting beach ready now ready for the big getaway to far flung destinations. Our travel industry will need support like never before and there will be plenty of bargains initially. So prepare, prepare, prepare !
I feel confident that my style followers will have been getting beach body ready whilst self isolating. If not, why not what on earth have you been doing ? Priorities ladies !
So today we are going to take a look at my style picks in sunglasses, swimwear, cover ups and beach feet. I am sure just the process of preparing for the balmy Summer days will lift our spirits and get us through this bleak time and if you are not planning a getaway
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There is not one particular trend in sunglasses this year just choose what suits your face shape and colouring look for the article dropping soon right here on how to choose sunglasses. They are a statement style piece so splurge the cash.
SHOP THE LOOK
One pieces are on trend this summer for those of you who want to hide their tummies also big pants (50s style) bikinis are exploding onto the scene. But here are my picks from some of my favourite brands with prices to suit all ranges.
SHOP THE LOOK
Cover ups to take you from beach to bar. Match to your swimwear for the ultimate style signals. Long or short skirt or shorts. browse these brands to find that special finish to your beach daywear.
SHOP THE LOOK
Let us not forget the finishing touches from flats to heels to wedges. Or start with flats and take some heels to take you into early evening with the right cover up
SHOP THE LOOK
JOJOS STYLELIST TIP : If you are heavily investing in bikinis ensure you rinse in cold water after every wear chlorine, seasalt and sun lotion destroy the fabrics so rinse thoroughly.
The current situation is forcing all of us to do a lot more”lounging’ than usual and this will continue fore the foreseeable future. It is vitally important to still feel good about ourselves and maintain a sense of style. We are all still in the early stages of lockdown so try to keep a routine going and enjoy a little bit of pampering. If you have a friend or family member who are unwell at the moment add some extra comfort to their life.
So whether you are chilling out, working out or just opting out here are some style picks to inspire you !
For those Netflix/movie moments or lounging and snuggling kind of days. Pull these on for some ultimate comfort.
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IN THE CLOSET
With most gyms now offering virtual classes and training many of us will find our fitness routines have minimal interruption. In fact many of you have discovered these classes and enrolled as first timers. I am particularly excited that my favourite mind gym (THE DEN MEDITATION CENTRE) in LA now allows me to workout in LA whilst in London !!!
So now maybe is the time to invest and freshen up your workout gear to inspire you in your fitness goals. This active wear looks good enough to wear all day and look stylish.
IN THE CLOSET
Okay girls I am definately not going to judge if you prefer to saty luxuriating in bed all day or not get dressed at all. But lets at least glam up your look so you do it in style !!
IN THE CLOSET
JOJOS STYLELIST TIP :LOOKING GOOD AND FEELING GOOD HAS BEEN PROVEN TO HAVE A POSITIVE EFFECT ON MENTAL HEALTH. STAY STRONG, THIS TOO SHALL PASS AND WE WILL EMERGE MORE APPRECIATIVE THAN EVER XX
Many of you have been asking about my look on my header page so I thought I would share it with you.
This is one of the most timeless looks to put together its always in style and great for just hanging out so effortlessly comfortable.
The utility look can be curated to suit your own budget in fact my Linda Farrow sunglasses are the most expensive item of my whole look. Aviators look best with this whole utility look as do converse hi tops. Khaki jackets can be bought almost anywhere throughout the year and come in many different styles – remember to dress to suit YOUR body shape. I have hundreds of denims in my closet but my favourites I have to say are my River Island Mollies in fact in my experience high street jeans beat designer jeans hand down. So no need to splurge on the denim girls.
So this is a great look for you to try for yourself. Here are some of my style picks.
If you are self isolating to escape the Coronavirus epidemic no need to go out discover some stylish presents for Mum right here. Just click and get them delivered !
I really hope you love my handpicked selection of goodies and treats. Sometimes its nice to send your Mother something other than flowers. So treat her to something special this year in the safety of your own home. Don,t go out if you don’t need to .
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JOJOS STYLELIST TIP: DONT GO OUT THERE IS A VIRUS ABOUT ! I WILL BE POSTING ARTICLES MORE OFTEN FOR THOSE WHO ARE SELF ISOLATING SO WE ALL STAY CONNECTED AND SAFE. TUNE IN IF YOU ARE FEELING LONELY AND WANT TO ESCAPE TO A WORLD OF STYLE.
Blue rarely seems to have a “now” time in the fashion calendar, but brace yourself girls as it has finally arrived. All different shades of blue are surfacing in the S/S 2020 collections .
How To Have Your Blue Moment
It is important to choose the right blue for your skin tone. If you need any help with this refer to my earlier tutorial on establishing the right colour palette for your skin tone. This is especially important to look healthier younger and fresher while putting together a more stylish overall look thats right for you.
A quick guideline is for cool toned skin choose Navy if you are on the Summer/Winter spectrum. Summers also look really special in baby blue.
While warmer skin tones (Spring/Autumn spectrum) suit Petrol coloured blues, more muted blues. Springs look fantastic in bright turquoise.
There has probably not been a time when you have felt less social but we can dream so lets be positive about winning the war on coronavirus.
The most stylish events of the Summer brought to you well in advance . so book your tickets, style your outfits and get ready to rub shoulders with the beautiful people. Time to test out your new style power. and yes, I do them all !! Assuming the coronavirus has not taken the Country hostage by then, the important thing is to stay safe. Many of these events maybe subject to cancellation it is difficult to predict. I am sure tickets are available at short notice depending at what stage the virus is at. but there is always next year! The Social Season never changes too much.
CHELSEA FLOWER SHOW 19-23 MAY
CARTIER QUEENS CUP 19 MAY-14 JUNE
GLYNDEBOURNE 21 MAY-30 AUGUST
INVESTEC DERBY FESTIVAL 5TH-6TH JUNE
CHESTERTONS POLO IN THE PARK 5TH-7TH JUNE
ROYAL ASCOT 16TH-20TH JUNE
BOODLES TENNIS TOURNAMENT 23RD-27TH JUNE
SERPENTINE SUMMER PARTY 23RD JUNE
WIMBLEDON 29TH JUNE-12TH JULY
V & A SUMMER PARTY TBA
HENLEY ROYAL REGATTA 1ST-5TH JULY
QATAR GOODWOOD FESTIVAL 28TH JULY-1ST AUGUST
COWES WEEK 8TH-16TH AUGUST
So have some fun this Summer and if not this one then maybe the next !
JOJOS STYLIST TIP : In the coming weeks we will look at the right outfits for the right occasion as it is quite a minefield. Many people come to the polo dressed for a day at the racesbut it is quite a different dress code. so stylistas we will guide you through season dressing.
All female and male bodies have either a natural curve or a straighter more angular shape. Choosing clothing that flatters your natural shape is paramount to looking more stylish and pulled together. Your friends wont realise what it is but you will definitely be dressing to reflect that you know your body and can reflect it in the best possible way.
So how do you know whether you are straight/angular or curved ?
For some people it is very obvious but for others, less so.
Face- squarer and chiselled or more rounder and softer.
Shoulders- angular shoulder line or more rounded
waist – straight or defined
Thighs – turn sideways are they straight or do they have a curved front
Cuticles are generally a good indication . Straight or curved ?
So now you have established if your lines are curved or straight what does this mean in terms of clothing.
Curved necklines, softer v necks, cowl necks, peter pan or softer collars on shirts.
Straighter seams, sharper cut jackets, military style jackets, single breasted. Lapels with sharp lines or no lapels with a sharp V. Wing collars.
Softer seams, gathered shoulders, curved hemlines. Softer lapels or rounded at neck/chest.
Pointed toes or square toes. Square heels or angular heels.
Rounded toes or soft pointed. Rounded heels or wedges.
Different designers or shops either cut for angular or straight shapes. here is a guide to some.
CURVED – Massimo Dutti, Gant, Hobbs, Phase Eight, Ralph Lauren, Coast, versace. M & S Per Una
STRAIGHT – Jigsaw, M & S Limited, Sandro, Burberry, Prada, Victoria Beckham.
Being curved or straight is just one of the many scientific pointers used to establish your own polished personal style there are 8 in total. So we have written about the importance of colour so this is number two on your list in the journey of style. If you want to have a preview of the ALL the style lessons in advance then tune into my style channel on youtube/c/stylelist or press the button on this page for a direct link. But here is a short video recap to help you decide straight …….or curved ?
JOJOS STYLELIST TIP: IF YOU FEEL YOU CANT DECIPHER WHETHER YOU ARE AN ANGULAR OR CURVED BODY THEN ENGAGE THE HELP OF A STYLIST. IT REALLY DOES MAKE A DIFFERENCE TO YOUR OVERALL LOOK BEING POLISHED.
If you are one of my followers I already know you are interested in ALL things style not just your own but your homes, your cars, your friends , your partners and this extends to your …….dogs ! As a nation of pampered pooches we now love our dogs to complement us and look equally stylish. So lets have a closer look at whats hot right now in doggy style ……..
Its been a long time since I owned a dog after the death of my beloved labrador. But all my friends and family own dogs and I was surprised on how things have changed in the doggy world. They have become style icons with their fashion, adopting a healthy lifestyle with their nutrition and taking care of their bodies with the latest beauty treatments. Yes dogs have become the new supermodels !!
The new regime for dogs in todays world has come a long way in the last 10 years that I decided to write an article on the new doggy world of style. If you are a dog owner and not down with the programme why not ? Lets look at some current trends.
FASHION AND STYLE
I realise many owners have complete wardrobes for their dogs and the jury is out on whether dogs enjoy dressing up or not. Some dogs really seem to love it only you know your dog. But some dogs genuinely feel the cold and I think it is wise for dogs that have no undercoat and short hair. There really are some quite dapper coats and sweaters for dogs now. Equafleece produce warm, water repellant and breathable sweaters and coats for dogs. Other good websites are baxterboo.com poshpuppyboutique.com and pawscouture.co.uk. These are for outerwear only and it is important not to let your dog get overheated so remove clothing once inside the house (the dogs , not yours !)
Getting the coat to fit correctly is important especially if you are ordering on line. LENGTH – measure from the base of the collar to the base of the tail. GIRTH – measure the widest part of the chest just behind the front legs. NECK – where the collar would normally sit.
The health food market for dogs has exploded within the last 5 years. Lilyskitchen.co.uk is a cult site for healthy kitchen food for dogs. Proper meat and all the recipes are veterinary approved. Even the packaging is eco friendly. Dental care is important and many owners forget to brush their dogs teeth regularly. Woofbrush from Lilys Kitchen provides excellent dental care. A chew stick containing fennel,coconut oil,parsley,kale and decaf green tea – I might try one myself. They actually smell really good and are all the ingredients I have in a green juice in the morning. Coconut oil can be especially bought for dogs and if you read my article recently on the many uses of coconut oil, here is a few more. It is great for bad canine breath as it contains Lauric acid , it is also good for their digestive and immune systems. There are so many benefits from using this amazing oil that you must be careful to start small just a teaspoon. Also too much oil can raise cholesterol levels. Slippery Elm is a natural herb in a capsule, powder and syrup is also good for your pets digestive tract and totally natural. All my friends seem to be giving their pets probiotics for overall health this is new to me ! I guess whats healthy for humans has migrated into the pet market and they gain the same benefits there are many on the market to choose from. But probiotic plain greek yogurt works too, not flavoured, as sugar is not good for them. But a powder sprinkled over their food is probably easiest. Not all things that are good for humans are good for dogs just one grape can kill your beloved pet and cherries are equally toxic. Raisins can cause kidney damage and citrus fruits can cause bad stomach upsets.
Oh here I go again with my favourite product coconut oil !! Another use ! For sleek and glossy coats brush through,
great for dog odours too. Apply topically to eczema or wounds as coconut oil has great healing properties.. it is important to brush your dog daily to detangle hair and minimise shedding as it thins the undercoat. Cleaning their ears eyes and teeth. Clipping their nails on a regular basis is important especially if you are not walking them on a hard surface regularly. But only trim a little at a time. Treat your dog after this so they get to enjoy their regular manicure.
Okay so now your pooches are well and truly pampered and I am sure they will repay you tenfold with their love and loyalty.
JOJOs STYLELIST TIP: Never do anything that causes your pet distress, remember if you are enjoying all these new trends in doggycareits important your pet is too. Your best friends after all.
Last week I attended a fashion event at Bicester Village in conjunction with Harpers bazaar. I had intended to write today about the A/W trends but AVRIL MAIR (Group Luxury Fashion Director) and Kim Parker (Fashion and Jewellery Director) touched briefly on sustainability in the fashion Industry.
What I have since discovered concerned me so much that I decided to dedicate todays article about it. It led me to ask the question WHO IS TO BLAME: THEM OR US ?
WHAT IS SUSTAINABILITY?
Fostering change in the systems towards great ecological integrity and social justice.
FOCUS ON FASHION
The fashion industry is the second most polluting industry in the world, after oil and gas. Rubber, leather and textiles make up 9% of all solid waste. Water consumption within the industry is growing substantially. More recent reports show that the fashion industry is slowing down its sustainability efforts. But is this because of an all time high demand for quick turnaround cheap fashion.
Ironically 75% of consumers indicate that sustainability in the clothing industry is important to them. But is it the consumers insatiable appetite for ‘fast fashion’ that is the real problem ? Causing the fashion industry to lose in the sustainability stakes.
Even though the industry is working to reduce its environmental footprint people are buying more and more clothes at ridiculously cheap prices. According to AVRIL MAIR we are wearing an item of clothing only up to 6 times in these current times !!!!
British consumers buy more new clothes per person than any of its European counterparts. Even the historic two annual fashion seasons have now very blurred lines with many fashion houses doing 4-6. While high street stores now do “weekly drops” to keep up with customer demand to buy disposable cheaper pieces. What is driving this I ask myself ? Desire,status,ego or just a need for excitement……or a fast fashion fix ? This fast fashion turnover of clothing (usually made from chemically laden fabric)can clog up landfill and causes 1.2billion tonnes of greenhouse gas emissions. That is more than the emissions from international flights and shipping combined .
Throughout my Styling career I have ALWAYS emphasised the need for “style for life rather then a slave to fashion” and re positioning that focus. Concentrating on investment pieces with a couple of updates each season. Clothes that last a lifetime or at least, a long time. Planning your wardrobe not impulse buying.
Are consumers placing impossible demands on the fashion industry that it is almost impossible to improve sustainability ?
Let’s look closer………
It can take up to 3000 litres of water to produce one shirt. 10 000 for one pair of jeans.
Cotton production itself uses huge amounts of water . Also it is normally grown in warm dry climates where water is scarce.
Washing polyester releases microfibres into the water system and microscopic plastics that find their way back into the food chain. The process of dyeing clothes lead to toxic chemicals polluting the water on a massive scale.
Consumers disposing of these non bio degradable materials into landfill has risen massively into the 1990s. But fashion waste from cutting patterns is also a major problem. Although more Companies are now adopting zero waste cutting techniques.
Synthetic fibres of which fast fashion tends to be produced e.g. polyester,nylon,acrylic are all made using fossil fuels. Polluting both air and water. Carbon emissions generated by the clothing an average UK household over a year is equivalent is equivalent to driving a medium sized car 6000 miles.
Sustainability of course includes the workforce. Cheap clothes means cheap labour usually in very poor working conditions. Exploitation is generated by a need to cut costs and the volume required to satisfy demands. A lot of our clothes are assembled in India and China workers are paid low wages, poor health and safety conditions and degradation. Child labour is frequently used whose families dare not question the quality of their sons and daughters treatment.
There is no doubt that we need to explore better technology, water consumption, produce recyclable materials and and implement better working conditions to reduce the social and environmental impact, of this giant industry worth globally £300 billion per annum. But does the real answer lie with us the consumer who is demanding quick manufacturing at low prices. Perhaps we need to persuade David Attenborough to do a programme on the fashion industry !
JOJOS STYLELIST TIP : PLAN, PLAN, PLAN. AROUND TWO SEASONS AND STICK TO IT. SHOP MINDFULLY-DO YOU NEED IT OR LOVE IT MORE THAN ANYTHING ELSE IN YOUR WARDROBE.
DRESS IT UP WITH LOTS OF PEARLS AND CHAINS . MORE IS MORE THIS SEASON. I HAVE IT ON WITH SHORTS BUT LOOKS GREAT WITH A PENCIL SKIRT FOR FORMAL OR WITH JEANS AND BALLET PUMPS AND A WHITE TEE. £750
ZADIG AND VOLTAIRE KHAKI JACKET WITH ELASTICATED WAIST. PRICE PER WEAR WILL BE LOW ON THIS AS YOU WILL WEAR IT EVERYDAY IF YOU CAN. KHAKI IS BIG RIGHT NOW AND MOVES RIGHT THROUGH INTO NEXT SEASON. THIS JACKET HAS BEEN IN THE COLLECTION ALL LAST SEASON BUT CONTINUES INTO A/W . IT IS ONE OF THEIR STAPLES. THEY ASSURE ME IT WONT BE ON SALE YET. £370
ALEXANDRE VAUTHIER DESIGNS AMAZING STRUCTURED JACKETS. THEY FIT LIKE A GLOVE. HARVEY NICHOLS HAS JUST STARTED STOCKING HIS COLLECTION. YIPEE ! THE DETAIL WITH THE GOLD EMBOSSED BUTTONS WHICH FOLLOW UP THE SLEEVES. ALSO COMES WITH WIDE LEGGED TROUSERS. EXPENSIVE BUT REMEMBER I ALWAYS TELL YOU TO SPEND HIGH ON TAILORED JACKETS, COATS AND TROUSERS. HIGH STREET IS FINE FOR MORE UNSTRUCTURED PIECES. £1510
JOJOS STYLE LIST TIP: WHEN SPENDING HIGH ON A PIECE ASK THE RETAILER IF THEY DO FREE ALTERATIONS ITS WORTH GETTING THE FIT EXACTLY RIGHT.